Job: Marketing Specialist - State & Local Government, GeoSearch, Inc., Redlands, CA

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General Information


Job title:
Marketing Specialist - State & Local Government
Job location:
Redlands, CA  92373 United States
Requisition code:
Date posted:
07/21/2021
Compensation:
Job category:
Photogrammetry Sales/Marketing
Remote Sensing Sales/Marketing
Geospatial Sales/Marketing
IT Sales/Marketing
Job type:
Full-time

Job Description


As a member of the State/Local Government team, use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic marketing campaigns. You'll partner with key internal stakeholders to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets.

Responsibilities:

- Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery, across the state/local government sector
- Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
- Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
- Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
- Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
- Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans

Job Requirements


- 5-7+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in the state/local government sector
- Excellent verbal communication and writing skills for internal and external audiences
- Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
- Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
- Demonstrated ability to coordinate matrixed resources and drive measurable results
- Ability to travel up to 20% during peak marketing periods
- Bachelor’s in business, marketing, or related field (master's preferred)


Recommended Qualifications:

- Proven track record of campaign marketing successes showcasing strategic, innovative, and effective thinking
- Strong decision-making, problem resolution, and creative thinking skills
- Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value
- Knowledge of GIS in state/local government
(Job number: 4048070)
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